The Pros of Doing Business with the Barcode Pros
When it comes to purchasing any product or service, we all want to get the most value for our money. We want the right product for our use, and we don’t want headaches or problems when we need help with them either. Fast, friendly and knowledgeable service is non-negotiable, whether we need technical support, help with warranties or require a repair return authorization.
These, among other reasons, are why it’s best to buy products from an authorized reseller.
Many people think of authorized resellers as distributors or dealers who simply resell a manufacturer’s product to users. They take on the burden of direct sales on behalf of a product manufacturer, and end up being a “middle man” between the manufacturer and the customer.
The fact is that authorized resellers are much more than that. They are extremely valuable, and they serve an important strategic role to ensure you get the most value out of your purchase and the best possible service and support experience.
Think beyond the sale of a product.
When buying from an authorized reseller, you’re buying from an expert that earned their ability to sell for a specific manufacturer. In order to represent a brand, the sales and technical teams are required to train and continually educate themselves (both independently as well as through formal training sessions hosted by the manufacturer) on the products they sell. For example, Taylor Data Systems is an authorized reseller and solution provider of Honeywell Productivity Solutions. This includes mobile computers, industrial barcode printers, handheld scanners, RFID and even rugged tablets.
As solution providers, we have specialized skills and experience to help you increase operating efficiencies that can help you become more profitable as your business grows. Because the majority of resellers have had lifelong careers in your industry as technical, sales or operations engineers, they often have a better understanding of your business requirements than an IT consultant because they’ve worked in a manufacturing facility or done some technical consulting for warehouse and distribution businesses and over time have learned how to combat common challenges. Taylor Data Systems even develops custom software to supplement processes where other internal data process systems fall short.
Putting a price on experience.
The deep product expertise of an authorized reseller can help you avoid mistakes in product selection and purchasing and make sure you’re matched with the right solutions to maximize the return on your investment and meet your business goals. One nice perk is that authorized resellers usually have the advantage of buying products at significant discounts, which means they can pass those savings on to you. They’re also selected and trained to provide outstanding product support, so they can address any questions, concerns, or provide assistance after your purchase. Now even though you might be able to get what seems to be stellar pricing online, you will likely not receive stellar value for what you are purchasing. Not to mention, technical assistance, service and support, or warranties may not be included with purchases made from online resellers.
With access to each manufacturer’s latest technologies, support resources, documentation, and updates, authorized resellers can offer advice and technical support you can’t find or get from other sources, and they’re able to provide prompt assistance so you don’t have to wait for the manufacturer to respond. Additionally, authorized resellers offer the same warranty coverage and work closely with the manufacturer in case there is a problem or issue that needs to be solved. Your reseller can often get answers and attention much faster because of this close working relationship.
Other money and time-saving advantages:
- Easy access and information about the latest products and services being offered by a manufacturer before they go mainstream.
- Connections to a larger partner network for complementary products and solutions that can add value to existing products (like accessories); or additional resources that can improve total cost of ownership.
- Solve business challenges with solutions that can be bundled together vs. having to purchase products and services piecemeal.
Value-added resellers bring their own insights, best practices and solutions to customers because they are often backed by decades of proven hands-on experience.
Bottom line? When buying from an authorized reseller, you can be confident in your purchase. You get professional expertise, support, and many benefits that will help you save time, money, and headaches in the long run.